About Us
Helping busy Nigerians lose weight with clarity, not confusion.
SF9 Fitness was built for people who are tired of guessing.
Tired of diets that don’t last.
Tired of gym memberships they can’t keep up with.
Tired of eating “healthy” and still not seeing results.
If that sounds familiar, you’re exactly who SF9 is for.
Why SF9 Exists
For years, weight loss in Nigeria has been presented as extremes:
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Starve yourself
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Cut out all your favorite foods
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Train like an athlete
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Or buy another one-size-fits-all program
And when people fail, they’re told they lack discipline.
But that is not entirely true.
Most people aren’t failing because they’re lazy.
They’re failing because they don’t have structure, clarity, or consistency.
SF9 was created to fix that.
The SF9 Philosophy
SF9 is built on one simple belief:
Weight loss becomes predictable when you use data instead of guesswork.
Everything we do is guided by three data-backed principles:
Calorie awareness
You can’t manage what you don’t understand
Daily movement
We believe that consistency beats intensity. No extreme workouts, just consistency
Strength training
Building muscle to improve fat loss over time
SF9 helps you track what matters — so you can change what matters.
By tracking calories, movement, and strength consistently, we turn fat loss into a measurable, predictable process — not a guessing game.
The Story Behind SF9
SF9 Fitness was founded by Coach Endee, after years of struggling with weight and misinformation.
After trying multiple approaches, one thing became clear:
When weight loss is treated like a system instead of a motivation problem, results become predictable.
By focusing on:
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a calorie deficit,
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daily movement,
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and strength training,
Coach Endee went from 105kg to 85kg in three months — and kept the weight off.
SF9 is the product of that experience, refined and rebuilt for busy Nigerians.
What Makes SF9 Different
SF9 is not just a fitness brand.
It’s a practical weight-loss ecosystem.
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A calorie counter built for Nigerian meals and portions
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Daily accountability through WhatsApp reminders
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Simple tracking that works on your phone — no app download
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Programs designed for busy professionals and moms
Everything is designed to remove friction and keep you consistent.
Our Products & Programs
SF9 Calorie Counter
A simple, Nigerian-food-focused calorie tracking tool that helps you understand portions, stay within your daily target, and build consistency without stress.
FAT MUST GO Challenge
A 3-month guided weight loss bootcamp for people who want faster results, structure, and full accountability.
Both are built on the same foundation — clarity, consistency, and sustainability.
Who SF9 Is For
SF9 is for you if:
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You’re tired of guessing how much to eat
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You want results without extreme dieting
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You live a busy life and need a system that fits
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You’re ready to be consistent, not perfect
SF9 is not about quick fixes.
It’s about building habits that last.
Our Mission
Our mission is simple:
To help Nigerians lose weight using data, structure, and accountability — not shame, starvation, or confusion.
Weight loss should be predictable.
And with the right system, it is.
Start Your Journey
Whether you’re starting with the SF9 Calorie Counter or joining one of our programs, you don’t have to do this alone.
SF9 is here to give you clarity — and walk with you through the process.